We are Resilient, a strategic marketing and communications consultancy on a mission.  We support leaders and teams tackling complex challenges in moving from vision and ideas to action and impact.

We are troubled, frustrated, and overwhelmed by this (literal) hot mess of a world that we human beings have managed to create for ourselves. 

We are also hopeful, energized, and inspired by the unprecedented possibilities of our time. We know that even though movements take time,
change is happening now.

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Our Services

We approach our work with pragmatism, playfulness, and presence. And we partner with you to move from vision to action.

  • We work with you to develop marketing and communications strategies and plans for programs, products, and campaigns. But the work doesn’t stop there, we roll up our sleeves to implement and drive impact.

  • We collaborate with teams as an ‘insider-outsider’ thought partner that we call Advisor-In-Residence. We bring a unique and fresh perspective to marketing and communications challenges and campaigns.

  • We coach marketing and communications leaders determined to make a positive impact in this world. We offer a safe space, perspective, and exercises that help leaders problem solve and pursue purpose-aligned action and growth.

  • We develop and deliver customized trainings and work sessions on topics like strategic planning and prioritization, theory of change development, and branding basics.

Our Approach

  • We start with ‘the customer’ bringing curiosity, empathy, and openness to understand the problem(s) and need(s).

  • We work out loud, often using templates and frameworks to visualize possibilities, organize ideas, and align on plans.

  • We write stuff down- notes, project plans, strategy decks to align on plans ensure we are on the same page.

  • We hold a test and learn mindset to encourage risk taking, experimentation, and action and we dive in alongside our clients to get to work on driving impact.

We work with mission-driven people that are determined to upend current systems & usher in new ways of doing & being.

Pleased to Partner

  • "In a time where it feels like big issues are impossible to solve, Folake is a supportive presence who reminds us, and our partners, of the importance of communication and human connection. Folake brings thoughtful approaches that help clients understand that even the most challenging problems, like climate change, can be addressed with “coalitions of the willing” proactively communicating about solutions."

    Najah Casimir, Program Officer, Barr Foundation

  • “Folake has served as an Advisor-in-Residence for our communications team for the past several years. Folake’s thoughtful advice and empathetic support has helped each team member perform at their best, even while navigating staff transitions, parental leaves, and evolving roles. Folake brings practicality, calm, and stability to a team. At the same time, she sees possibility in everything and encourages her clients to try new things and approach challenges with a positive perspective.”

    Mary Chalifour, Associate Director of Communications, Barr Foundation

  • "I have had the pleasure of knowing and working with Folake over the last 15 years. She has always been an extremely level headed, thoughtful, passionate and hard working marketer. I am particularly impressed with Folake's ability to dive into a new space / industry and quickly empathize with the customer to create compelling marketing programs. While Folake's passion is in the social impact space, she has proven to be an excellent private sector marketer who understands important of biz impact which I think in turn only makes her more valuable for NPO/social impact and mission driven organization."

    Sapna Kirk, former VP of Marketing, Peloton

  • "Folake has been an invaluable asset to our team and a key leader in the success of our marketing programs. She is brilliant, humble, creative, and brings a positive attitude to every project she leads or supports. I’ve appreciated how she weaves her coaching background into her work with us, helping maximize the team’s focus, potential, and output. I could not recommend Folake more highly, especially for organizations looking to build high-performing marketing teams and programs!"

    Reyna Schaechter, Director of Marketing, Peloton

  • "Folake came on board to design and execute a marketing campaign to launch a new product just three weeks before the official launch! She grasped the product's complexity, the interests of the various stakeholders involved, and the unique challenges that came with the launch almost immediately: becoming a trusted thinker and doer to everyone involved with the launch. Thanks to Folake's approach to design and execution, the campaign exceeded all of its targets. Working with Folake has been a huge treat, and I highly recommend her."

    Laura Velez Villa, former SDG Programs and Partnerships Manager, B Lab Global

  • "The sessions with Folake were focused and solutions-oriented. She helped me see things in me I didn’t see myself which gave me a much-needed boost of confidence while navigating a complex workplace and later ultimately transitioning out of that job. All in all, I felt both challenged and affirmed by Folake, and found our sessions to be more helpful than therapy in many ways."

    Hannah M, Coaching client

  • "As an Afro-Caribbean womxn in the professional world, it was so great to receive coaching from another woman & BIPOC professional who understands what it is to be of marginalized identities in the workforce. I got to experience the powerful impact of Folake’s work which helped me to not only grow and challenge myself as a/an (professional) individual, but also to DREAM! IMAGINE! and then take realistic action towards my goals and be held accountable to them."

    Jules F, Coaching client

  • "Folake provides a good process and structure mixed with room to pivot as things come up. Good questions. Good listening. Good synthesis. Very encouraging and space to celebrate the wins. And help getting focused and concrete about what to work on."

    Stefan L, Coaching client

About Us

  • We are Resilient, a strategic marketing and communications consultancy on a mission. We support leaders and teams tackling complex challenges in moving from vision and ideas to action impact. We are inspired by human beings’ resilience, creativity, and drive toward improvement and know that despite many appearances to the contrary, positive change is happening now. We don't just advise; we roll up our sleeves and work alongside you to deliver impact. And when we work together, you can expect genuine partnership, purpose-aligned action, and joy in the process.

    LET’S WORK TOGETHER ⇲

  • Folake Oguntebi has over 20 years of professional experience with a diverse roster of organizations spanning the nonprofit and private sectors. She began her career coaching entrepreneurs at the Nigerian nonprofit accelerator, FATE Foundation and learning the ins and outs of nonprofit management at the NYC-based community development organization, Seedco. She developed her skills as a customer-first, brand-centric, and data-driven marketer at American Express and since then, has deployed her skills in a range of sectors and organizations, including social impact (ImpactAssets, B Lab, Barr Foundation), health and wellness (Teladoc Health, Peloton), and her own beauty startup (GoodHair). Folake’s journey has been far from straightforward with unexpected bumps, twists, and turns, all apparently designed to teach her that she is resilient. And that we are resilient.

    Folake holds an MPA from Harvard’s Kennedy School of Government, an MBA from Columbia Business School, and a BA in International Relations from Stanford University. She is also a Co-Active Training Institute trained coach. She lives in Brooklyn, NY with her husband and two children and enjoys spending her time in community with dear family and friends…so long as she can recharge in the company of a good book, podcast, or walk in nature.

 

Ready to move from ideas to impact?